Technology Increases Profitability 

Technology Increases Profitability 

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Technological advancements in the surge protection industry has been driving down the costs associated with numerous unrelated industries.  Industrial operators who utilize exposed equipment that is subject to lightning strikes can benefit from the technological advances that are found in the surge protection industry.  Industries like wind power production and telecommunications have an Achilles heel that creates costs which are difficult if not impossible to control.  This Achilles heel comes in the form of their exposed equipment being difficult to shield from the lightning strike damage without also compromising the service that they provide.  In the case of wind power, wind turbines need to be positioned in a way so that they are unobstructed and wind flow can move across the blades.  By providing shield of any kind, the wind flow is reduced thus creating significantly reduced amounts of power production.  This unobstructed aspect is good with regards to power production, and bad with regards to damage that is sustained as a result of lightning strikes.  Because the towers that hold the blades affixed to their top also provide the path of least resistance for lightning to reach the ground, we find that windmill nacelles and blades are often the place where lightning will strike.  In order to compensate for this problem, the blades themselves have been technologically improved to be more robust while also being made from component materialthat can be replaced at a less expensive price that it would be to use more expensive materials, ultimately driving down the overall cost of production of a single unit of power.  In addition to cheaper materials we also find the technological advancements within the surge protection industry can help to drive down these costs as well.  This is found in the issue that exists after the lightning strike, when the power surge moves throughout the structure.  This power surge flows from component to component, utilizing the inter-connectivity that is necessary as a pathway.  The power surge can flow along the data lines as well as the power lines which join computerized equipment together.  This means that if one component is overwhelmed by the power surge and is directly connected to another component in an unprotected way, you can assume that the downstream equipment will also be destroyed.  Computerized equipment has difficulty handling power outside of the safe range, and faults will form within the circuitry that is involved when an excess of power comes in contact with it.  Through the installation of technologically advanced surge protection devices along these lines as well as throughout the structure along the pathways that power can flow, we can isolate damage and therefore reduce it.  By creating a situation where the excess power cannot move beyond the point of the strike, the equipment located further away can be salvaged, thereby reducing the costs associated with power production over time.  Lightning strikes cannot be predicted and their damage must be factored into the business plan as potential losses but the impact of each of these instances of loss can be reduced in order to increase profitability. 

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